Meet Bernadette & Bubba
A Las Vegas local, a whole lot of flour, a few failures, and one life-changing discovery about water.
From Failure to Fermentation
Bernadette's path to Bubba Goodcrumb wasn't a straight line. It was a glorious, flour-dusted adventure full of hard lessons and even harder crusts.
Las Vegas Roots
Bernadette Valer moved to Las Vegas in 1987 and has called the city home ever since. Beneath the neon and desert sun, she built a life grounded in family, community, and a deep love of feeding people.
The Sourdough Obsession Begins
Years ago, Bernadette fell headfirst into the world of sourdough. She was captivated by the idea that flour, water, and time could create something so alive and complex. So she started baking, and the failures began.
The Secret Was in the Water
Starter after starter refused to thrive. Something was always off. After countless attempts, Bernadette had an epiphany: Las Vegas tap water, heavy with chlorine and minerals, was killing her cultures. The moment she switched to filtered water, everything changed.
Say Hello to Bubba
He's more than a sourdough starter. He's a living legacy, carefully nurtured in Las Vegas and ready to raise your baking game.
Born from Persistence
Bubba, Bernadette's first truly successful sourdough starter, was the product of years of trial, error, and stubborn determination. When he finally came to life, it was pure magic.
Kept Alive Every Day
Since that first successful culture, Bernadette has fed and tended Bubba without interruption. Every jar of Classic Bubba Starter you receive is a direct descendant of that original living culture.
Shipped Worldwide
What started in a Las Vegas kitchen now travels across the United States. Bubba Goodcrumb ships Classic Bubba Starter fresh to home bakers in all 50 states and Washington, DC.
Bringing Bubba to Every Kitchen
Bernadette didn't set out to start a business. She set out to bake great bread. But once Bubba was thriving, friends wanted some. Then friends of friends. Then strangers on the internet. Before long, Bubba Goodcrumb was born.
The mission has always been simple: share the joy of sourdough baking. Whether you're a seasoned baker or have never touched a proofing basket, Bubba gives you a head start that took Bernadette years to achieve.
Every jar ships from Las Vegas with a piece of Bernadette's story, a culture she has kept alive with love, and the knowledge that your first successful loaf is just around the corner.
Las Vegas
Your Story Starts with Bubba
Skip the years of trial and error. Get a healthy, thriving sourdough starter descended from Bernadette's original culture, shipped straight to your door, anywhere in the world.